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Sr. Sales Planning & Analytics Manager

May 4, 2026

This a Full Remote job, the offer is available from: Texas (USA)

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full Time Remote

LOCATION DETAILS: Remote United States

TRAVEL: 20% travel expected

COMPENSATION: The pay range for this position is $140,000-150,000 annually, plus the opportunity to earn performance-based incentives.

The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

HOW YOU WILL MAKE AN IMPACT

This role leads the analytical work that underpins sales planning at BSN Sports. The person in this seat owns key planning processes including customer segmentation, account TAM, sport TAM, territory design, quota setting, and target development. They turn ambiguous business questions into clear analytical frameworks, practical recommendations, and repeatable planning processes.

This is not a reporting-only role. It is a senior individual contributor expected to operate with independence, exercise business judgment, and shape decisions with leaders across Sales, Sales Operations, Finance, and Commercial leadership.

WHAT YOU WILL DO

Sales Planning and Market Analysis

Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
Develop and maintain account TAM and sport TAM methodologies
Translate market, customer, and sales data into planning recommendation
Identify coverage gaps, whitespace, and growth opportunities

Territory, Quota, and Target Development

Lead territory analysis and design recommendations
Build quota and target methodologies that balance growth ambition, fairness, and field credibility
Support annual and in-year planning cycles with scenario modeling and recommendations
Partner with Sales Leadership and Finance on assumptions, tradeoffs, and final outputs

Decision Support and Strategic Analysis

Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
Deliver executive-ready insights with clear logic, risks, and proposed action
Recommend process improvements where planning work is inconsistent, manual, or difficult to scale

Governance and Process Ownership

Establish repeatable planning processes, data definitions, and business rules
Improve rigor, transparency, and consistency across planning decisions
Partner with systems, analytics, and operations teams to improve data quality and workflow support
Serve as a trusted thought partner to leadership, not just a request taker

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

Strong business judgment and ability to adjust analysis to real business conditions without step-by-step direction
Ability to work through ambiguity and create logical structure, frameworks, and solutions independently
Advanced analytical and problem-solving skills
Strong executive communication skills with the ability to make complex topics simple
Ability to influence leaders through facts, logic, and clear recommendations
Strong process orientation with the ability to improve how work gets done, not just analyze outcomes

EDUCATION/EXPERIENCE

Bachelor’s degree in business, finance, economics, analytics, mathematics, or a related field
7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field
Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines
Advanced skills in Excel and SQL
Experience building models, scenarios, and executive-ready analysis
Experience in B2B sales, distribution, or commercial planning environments preferred
Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred
Experience supporting senior sales leadership in annual planning and performance management preferred
Experience balancing analytical rigor with field practicality and change adoption preferred

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending as necessary.

#LI-PC1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

This offer from "BSN SPORTS" has been enriched by Jobgether.com and got a 72% flex score.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...