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Partner Intelligence Lead II - Ads

May 9, 2026

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Commercial Scaled Intelligence (CSI) team is an AI-first team dedicated to delivering actionable commercial insights and scalable automation to drive revenue growth and operational efficiency across the company. The team focuses on intelligence generation, predictive analytics, and workflow automation to enable data-driven decision-making and optimize commercial performance. As an Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents. You will design the Ads semantic/context layer and build vertical AI agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes. You will partner with Ads GTM, Product, Data Science, and Engineering to ship production agents with measurable lift. About the Job - Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements. - Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs. - Ingest and enrich unstructured Ads content and publish retrieval‑ready datasets using our managed search/vector services. - Design and evaluate retrieval workflows (RAG) with existing services for hybrid search and re‑ranking; set quality/latency targets and iterate via experiments. - Design agent reasoning and policies on ads, including tool definitions and human‑in‑the‑loop approvals. - Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost. - Run A/B or uplift experiments to quantify impact and guide iteration. - Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time‑to‑insight. About You Minimum Qualifications - 4–7 years in analytics engineering, data science, or applied AI with strong SQL and Python. - 2+ years of domain expertise in ads, retail, or e-commerce data. - Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts. - Deep Expertise in orchestrating data pipelines using dbt and Airflow - Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar) - Ability to design offline/online evaluations and run A/B or uplift tests - Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality. - Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact. - Understanding of ML models to drive recommendations on bid, keywords, and budgets - Experience with evaluation and guardrail frameworks and human‑in‑the‑loop QA. Preferred Qualifications - Strong understanding of AI and machine learning concepts, with experience creating AI-driven products. - Deep expertise in advertising products, including leading and driving automation projects. - Proven ability to improve operational efficiency through automation initiatives in fast-paced environments. - Applied experience in modeling techniques for Ads, including forecasting, anomaly detection, uplift modeling, and causal inference. - Hands-on experience with workflow automation and low-code development platforms (Zapier, n8n, Gumloop, Superblocks) - Familiarity with retail media or ad platforms, including Amazon, Google, Meta, Shopify, or DoorDash. Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ$157,000—$165,000 USDWA$150,000—$159,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$144,000—$152,000 USDAll other states$131,000—$138,000 USDOriginally posted on Himalayas

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...