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International Marketing Manager - Canada

May 1, 2026

POSITION SUMMARY The International Marketing Manager is responsible for coordinating and executing marketing activities and communications across Carl’s Jr. Canada restaurants. This role serves as a central hub for CKE and franchisee marketing teams, ensuring brand consistency, calendar alignment, sports marketing, franchisee LSM support, and high-quality creative execution across Canada. ESSENTIAL FUNCTIONS May perform any or all of the following duties: <ul> <li>Leads day-to-day communication and execution with the Canada creative and social media agencies, ensuring timely delivery, brand consistency, and market relevance across platforms.</li> <li>Coordinates & supports cross-channel campaign launches across in-restaurant, digital, app, loyalty, and third-party delivery platforms.</li> <li>Monitors campaign performance and identifies opportunities to optimize marketing impact.</li> <li>Leads Canada merchandising development, including competitive benchmarking and best-practice sharing across markets.</li> <li>Develops and presents high-impact marketing presentations for internal leadership and franchise partners, including social strategy, merchandising, and asset updates.</li> <li>Owns and maintains Canada marketing calendars, ensuring alignment and proactive communication with franchise partners and internal teams.</li> <li>Partners with Operations, Supply Chain, QA, and Training teams to ensure marketing initiatives are executed consistently across restaurants.</li> <li>Partners with Culinary Innovation and Brand teams to support local product innovation and necessary new product photography that serve regional market needs.</li> <li>Serves as a primary marketing liaison for Canada franchisees and their teams, supporting planning, content development, and execution for key regional meetings. Must build strong relationships with franchisees and operators, serving as a key marketing advisor and support franchisees in developing and executing LSM plans.</li> <li>Supports the scheduling, logistics and execution of Canada franchisee marketing meetings and functions.</li> <li>Supports forecasting, tracking, billing, and reconciling for activities within the Canada Ad Fund, ensuring accuracy and transparency across CKE and the Canada Marketing Committee.</li> <li>Regularly visit restaurants across Canada to stay grounded in the guest experience, evaluate marketing execution, and strengthen franchisee partnerships.</li> <li>Performs other duties and/or special projects as assigned in response to changing business conditions and/or requirements.</li> </ul> POSITION QUALIFICATIONS/CORE COMPETENCIES <ul> <li>5–7 years of progressive experience in brand, product, or franchise marketing, with exposure to multi-market or international environments.</li> <li>Experience in QSR, retail, or multi-unit consumer brands strongly preferred, ideally within a franchise system.</li> <li>BA/BS Degree preferred.</li> </ul> <ul> <li>Exceptional communicator and project manager with the ability to influence franchise partners, agencies, and internal stakeholders across cultures and geographies.</li> <li>Proven ability to manage multiple initiatives simultaneously, balancing speed, quality, and stakeholder expectations in a fast-paced environment.</li> <li>Highly organized, strategic marketer capable of building repeatable systems, improving workflows, and driving measurable impact across markets.</li> <li>Demonstrated professionalism, integrity, and discretion when working with franchise partners, agencies, and sensitive brand information.</li> <li>Familiarity with Adobe Photoshop and Illustrator is a plus.</li> </ul> WORK ENVIRONMENT <ul> <li>Role-based remotely, preferably in Edmonton or Calgary to ensure proximity to restaurants and local teams, with periodic domestic and international travel to support franchise partners, agencies, and key initiatives</li> </ul> PHYSICAL DEMANDS <ul> <li>Must be able to travel periodically across domestic and international markets (up to 25%)</li> <li>Sitting for extended periods of time, using the telephone, typing, and/or operating a computer and/or mouse</li> </ul> THE COMPANY RETAINS THE RIGHT TO CHANGE OR ASSIGN OTHER DUTIES TO THIS POSITION AS DEEMED APPROPRIATE WITH OR WITHOUT NOTICE.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...