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Director of Sales and Marketing - Franchise

May 2, 2026

Job Requirements <img src="https://static-im.phenompeople.com/CareerConnectResources/images/HILTGLOBAL/canopylogo_1777403928016.png"> What an exciting time to weave a new fabric into the vibrant neighborhood of downtown Toronto!Say hello to Canopy by Hilton Toronto Yorkville! Canada’s first Canopy by Hilton. Canopy by Hilton, Hilton's first lifestyle brand, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces, and thoughtfully local choices. Culture is key at Canopy, with team members known as “friendly enthusiasts,” that engage guests, always going above and beyond, to make stays memorable and thoughtful. Relationships with area partners showcase Canopy’s expertise in local know-how, crafting unique experiences tailored for every guest. Attention to detail and an energetic environment ensures Canopy’s “Positively Yours” service culture is a kept Brand promise, delivering a consistent “Positive Stay,” where memories are made, and comfort is guaranteed.Canopy by Hilton Toronto Yorkville is a 183-room hotel with restaurant, street level café, and over 3500 sq ft of meeting space, located in one of the most exclusive and sought-after areas of downtown Toronto, Canada. Position Title: Lead Sales and Marketing enthusiast/Director of Sales and Marketing Reports To: Chief Enthusiast/General Manager Job Status: This is a current open position. JOB OVERVIEW Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. DUTIES AND RESPONSIBILITIES <ul><li style="text-align: justify;">Drive revenue performance by achieving budgeted targets, maximizing profitability, overseeing revenue management strategies, and growing occupancy, ADR, and total hotel revenue (rooms, F&B, banquets).</li><li style="text-align: justify;">Lead strategic planning, including annual budgets, marketing plans, and business plans, while developing and executing sales strategies to increase market share and outperform competitors.</li><li style="text-align: justify;">Analyze monthly reports, forecasts, and market intelligence (e.g., STAR, Hotelligence) to identify trends, adjust strategies, and ensure revenue goals are met or exceeded.</li><li style="text-align: justify;">Direct and develop the sales & marketing team by setting goals, assigning responsibilities, and providing coaching, training, and performance management to drive results.</li><li style="text-align: justify;">Build and maintain strong relationships with key clients, partners, and community stakeholders to generate group, corporate, and convention business across all revenue streams.</li><li style="text-align: justify;">Oversee marketing initiatives, campaigns, events, trade shows, and partnerships with agencies/vendors to enhance brand visibility, reputation, and ROI.</li><li style="text-align: justify;">Ensure seamless guest and client experience by coordinating with hotel departments, communicating VIP/group requirements, managing conventions/events, and maintaining high service standards.</li><li style="text-align: justify;">Leverage and manage all sales systems and programs (e.g., TravelClick, Cvent/360, Delphi, CRM tools, lead distribution) for account management, lead tracking, reporting, forecasting, and data-driven decision-making.</li></ul> HEALTH AND SAFETY - DUTIES AND RESPONSIBILITIES <ul><li style="text-align: justify;">Department managers are accountable for workplace safety: understand the safety manual, enforce policies, ensure compliance with OHSA, and address violations promptly. </li><li style="text-align: justify;">Identify, report, and correct hazards through regular inspections; maintain safe conditions, proper housekeeping, and required protective equipment use. </li><li style="text-align: justify;">Train employees through orientation and ongoing instruction (e.g., WHMIS, hazard awareness, emergency procedures), and correct unsafe behaviors quickly. </li><li style="text-align: justify;">Investigate accidents, ensure first aid readiness, collaborate with the safety committee, and support overall accident prevention and risk reduction efforts.</li></ul> ACCESSIBILITY & ACCOMMODATION: Job Posting – Canopy by Hilton is committed to an inclusive, accessible recruitment process. Accommodation is available upon request for all stages of the selection process. Communication (i.e.) booking Interview – If you require any accommodation during the interview process, kindly let us know in advance, as we are committed to an inclusive and accessible recruitment process. ABOUT HILTON: Hilton, the world's best workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the world’s best workplaces. Specifically, we look for team members who demonstrate these values:Hospitality – we're passionate about delivering exceptional guest experiences.Integrity – we do the right thing, all the time.Leadership – we're leaders in our industry and in our communities.Teamwork – we're team players in everything we do.Ownership – we're the owners of our actions and decisions.Now – we operate with a sense of urgency and discipline.Brighter together. We are Hilton. We are hospitality. ABOUT EASTON’S: The Easton’s group of hotels has grown into a major force in the hospitality and service industry across Canada its flagship hotels include industry – renowned brands such as Marriott/Starwood, Hilton and IHG. With a dynamic leadership team and an abiding passion for excellence, the company is aggressively expanding to new locations with diverse offerings for the demanding business and leisure travelers. In the highly competitive hotel industry, Easton’s group’s core advantages are prime locations, premium quality, and superb service. Every Easton’s group hotel is located to cater to the needs of its clientele while being on the cutting edge of offering the best advantages to its guests. Whether it’s the downtown Toronto hotels that are just steps to major offices, banks, subways, theatre and cultural hotspots, or the Vaughan properties that are close to the area’s main tourist attractions like Canada’s wonderland or Vaughan mills shopping center. Work Experience QUALIFICATIONS AND REQUIREMENTS <ul><li style="text-align: justify;">Bachelor’s or equivalent, minimum five years’ experience in hotel sales, catering and/or marketing with at least 5 years in a relevant managerial position. Managerial experience is required, a minimum of two years.</li><li style="text-align: justify;">Fluency in English, both written and verbal.</li><li style="text-align: justify;">Proficiency with hotel property management software, preferably PEP.</li><li style="text-align: justify;">This job requires the ability to perform the following:</li></ul> Frequently standing up or moving within and outside of the facility Carrying or lifting items weighing up to 25 pounds<ul><li style="text-align: justify;">Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the company.</li><li style="text-align: justify;">Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.</li><li style="text-align: justify;">Ability to travel to attend workshops, tradeshows, conventions, etc.</li><li style="text-align: justify;">May require a valid driver’s license.</li><li style="text-align: justify;">May be required to work nights, weekends, and/or holidays.</li></ul> Benefits WHY JOIN US: · Health, Dental, and Vision benefits· Performance based Incentives/bonuses· Discounted On-site Parking· Discounted and Complimentary employee meals· Discounted Hotel Rooms Nights (Hilton Worldwide)· Hilton University access· Tuition Reimbursement· Dry cleaning· Perkopolis & GoodLife Fitness Discount· RRSP Match· Employee engagement and appreciation events· Wellness Days Disclaimer This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.

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