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Customer Marketing Manager

April 30, 2026

Who are we?Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.Join us on our mission and shape the future!Why this role?Cohere is seeking a creative and customer-centric Customer Marketing Manager to champion our customer advocacy efforts. In this pivotal role, you will collaborate on compelling customer stories and build marketing campaigns that highlight the value our customers derive from Cohere’s AI solutions. As the Customer Marketing Manager, you will play a key role in bridging the gap between our customers and the broader marketing organization. You will work closely with the sales, customer success and product teams to identify, develop, and share impactful customer narratives, events, solutions and content that resonate with our target audience.In this role, you will collaborate extensively with cross-functional teams to ensure our customer stories are integrated into all aspects of our marketing strategy. Your ability to create and execute customer-focused campaigns will be crucial in driving customer retention, advocacy, and growth.What you’ll do:<ul style="min-height:1.5em"><li>Engage with key customers to uncover success stories that demonstrate the impact of Cohere’s AI solutions.</li><li>Champion our customers by supporting content pieces that are woven into blogs, social media, website content, whitepapers, sales enablement and other marketing materials.</li><li>Create unique events alongside the events team to support customers with education, enablement and empowerment.</li><li>Source speaking opportunities that align with our customers’ goals, driving brand awareness and demonstrating the impact of AI for our customers</li><li>Craft compelling case studies, testimonials, and customer narratives that highlight customer challenges, solutions, and outcomes.</li><li>Design and execute marketing campaigns centred around customer stories to drive awareness, engagement, and advocacy.</li><li>Partner with the customer success, product, sales, marketing and events teams to align on go-to-market strategies to drive our customer advocacy narrative.</li><li>Track and analyze the performance of customer-focused marketing campaigns, using insights to optimize future efforts.</li><li>Develop and maintain dashboards to monitor key metrics related to customer engagement and advocacy.</li></ul>This career opportunity may be a good match for you if you have:<ul style="min-height:1.5em"><li>7+ years of marketing experience in a technology-focused company, with at least 3 years of experience customer marketing for a high-growth company</li><li>Exceptional storytelling and writing skills, with the ability to craft compelling narratives that resonate with diverse audiences.</li><li>Proven experience in building and executing marketing campaigns that drive customer engagement and advocacy.</li><li>Strong project management skills, with the ability to manage multiple projects simultaneously and collaborate effectively across teams.</li><li>Excellent communication and interpersonal skills, with the ability to build relationships with customers and internal stakeholders.</li><li>Experience with marketing tools and platforms, such as HubSpot, Salesforce, and Google Analytics, is a plus.</li><li>A passion for AI and technology, with a keen interest in understanding how AI can drive business outcomes. </li></ul>Bachelor's degree in Marketing, Business, Data Science, or a related field. An advanced degree is a plusIf some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an <a target="_blank" rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit">Accommodations Request Form</a>, and we will work together to meet your needs.Full-Time Employees at Cohere enjoy these Perks:🤝 An open and inclusive culture and work environment 🧑‍💻 Work closely with a team on the cutting edge of AI research 🍽 Weekly lunch stipend, in-office lunches & snacks🦷 Full health and dental benefits, including a separate budget to take care of your mental health 🐣 100% Parental Leave top-up for up to 6 months🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend✈️ 6 weeks of vacation (30 working days!)

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...