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AVP, Product Manager – Deposit Solutions

May 9, 2026

Job Description:

Translate VP/executive deposit strategy into detailed operational execution plans and roadmaps; provide frontline insights to ensure strategies are grounded in operational reality
Design and execute year-round deposit campaign strategy including CD promotions, seasonal campaigns, and checking/savings offers that drive member acquisition, balance growth, and retention
Own the deposit promotional calendar, offer design, multi-channel execution, and performance optimization to maximize ROI and member value
Advise on pricing strategy in partnership with Finance/ALCO; serve as the operational link between strategic pricing direction and deposit product execution
Connect deposit portfolio goals to Credit Union-wide objectives and enterprise priorities, ensuring departmental work advances the whole organization
Serve as the organization’s subject matter expert on deposit products with hands-on technical capability; personally step in to solve problems, train others, and handle critical situations
Maintain comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies
Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth
Develop and optimize member lifecycle marketing journeys (onboarding, funding, engagement, renewal, win-back) that increase direct deposit adoption, checking product penetration, and long-term relationship value
Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement
Drive product enhancement for debit cards; drive debit card adoption and utilization
Partner with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement
Own measurable outcomes for all deposit product initiatives; take a player-coach approach—accountable for results while actively involved in execution; step in to drive work when needed
Monitor and optimize deposit portfolio health, campaign performance, and member behaviors through partnership with the Analytics team to build dashboards, conduct A/B tests, and translate insights into action
Analyze deposit mix, attrition patterns, and pricing effectiveness to develop and execute targeted retention programs, win-back campaigns, and balance optimization strategies
Lead the Deposit Steering Committee by setting agendas, driving decisions, tracking actions, escalating blockers, and ensuring cross-functional alignment on deposit strategy and performance
Identify and execute compliant, member-friendly non-interest income opportunities related to deposit products and services (fees, interchange, digital wallet adoption) while monitoring complaint rates and member satisfaction
Communicate clearly and concisely with executive-level stakeholders and cross-functional teams; present deposit strategy and performance results with data-driven substance and confidence
Escalate blockers, risks, and issues appropriately and in a timely manner; identify and engage stakeholders proactively without passing accountability upward
Seek feedback actively to improve performance; remain open-minded and collaborative across functions
Provide developmental coaching and timely, constructive feedback to direct reports or project team members as applicable

Requirements:

Bachelor’s degree in Marketing, Business, Finance, or related field required
8+ years of product management or product marketing experience in financial services, preferably with deposit products
Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Credit union or community banking experience strongly preferred

Benefits:

Bonus/incentives for all regular employees
401(k) with 8% company contribution
Medical, dental, and vision insurance for employees and dependents paid at 80%
PTO and paid sabbaticals
Tuition reimbursement

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

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4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

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5. HOW DO YOU PROCESS INFORMATION?

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...