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Account Executive - SMB
<p><strong>Title: </strong>Account Executive</p> <p><span style="color: #00ccff;"><strong>Great people. Greater business impact.</strong></span></p> <p> </p> <p><strong>About CAI</strong></p> <p>CAI Software builds digital work execution platforms and software solutions that help manufacturing businesses operate with greater clarity and control. Our people bring structure to complexity by replacing fragmented, paper-based processes with connected digital workflows that improve visibility, compliance, and decision-making in real industrial environments. With 45+ years of experience and a presence across 10+ countries, CAI combines deep industry understanding with practical technology. Our team consists of ~800 employees worldwide who work across 15 core industries and support 5,000+ customers, guided by sound judgment, long-term thinking, and outcomes that endure.</p> <p> </p> <p><strong>CAI Business Units and the Markets We Serve</strong></p> <p>CAI Software is organized into three business units - Graphic Communications, Process Manufacturing, and Discrete Manufacturing – aligned to the markets we serve. This structure allows our teams to stay close to customer needs while operating with the scale and support of a global software company.</p> <p>This role is part of our <strong>Process Manufacturing</strong> business unit, which provides ERP and operational software to manufacturers that transform raw materials into finished goods through formulas, recipes, or batch-driven processes. We work with small to enterprise manufacturers across industries such as food and beverage, bottling, pharmaceuticals, nutraceuticals, chemicals, paint, paper, tile, and supply chain logistics—supporting end-to-end operations from sourcing through production and distribution.</p> <p><strong>About the Role</strong></p> <p>We are seeking a driven, results-oriented Account Executive to support the next phase of growth within our Process Manufacturing business. This role is responsible for net-new logo acquisition as well as expansion of existing SMB customers, working closely with Customer Success. The ideal candidate is self-motivated, hungry for growth, and comfortable running complex sales cycles across operational, technical, and executive stakeholders. This is a hands-on role for a</p> <p>seller who thrives on outbound prospecting, values inbound opportunities, and is energized by engaging customers directly, both virtually and onsite.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <p><strong>Sales Strategy & Execution</strong></p> <ul> <li>Own and consistently meet or exceed an assigned SMB revenue quota for the EMEA territory, with a proven track record of closing 6- and 7-figure deals</li> <li>Execute a territory strategy focused on net-new logo acquisition and land-and-expand growth within strategic SMB accounts</li> <li>Operate as a true hunter, generating a significant portion of pipeline through outbound prospecting, executive outreach, and targeted account-based strategies, while effectively managing inbound demand</li> <li>Lead and manage complex, multi-threaded SMB sales cycles, navigating procurement, legal, security, and executive decision-makers</li> <li>Create urgency and momentum by tying solutions to measurable business outcomes, including operational efficiency, compliance, scalability, and ROI</li> <li>Position value-based solutions that drive tangible results and accelerate time to value for customers</li> </ul> <p> </p> <p><strong>Pipeline Management & Forecasting</strong></p> <ul> <li>Build, qualify, and maintain a robust, self-sourced pipeline aligned to SMB growth targets</li> <li>Forecast accurately and consistently, managing opportunities through defined sales stages with disciplined deal inspection</li> <li>Drive deal progression by establishing clear next steps, mutual action plans, and executive alignment</li> <li>Confidently navigate complex, multi-stakeholder decision processes and remove blockers to close</li> </ul> <p> </p> <p><strong>Account Expansion & Customer Growth</strong></p> <ul> <li>Lead land-and-expand strategies within SMB accounts, identifying opportunities for additional sites, locations, use cases, and cross-sell/upsell expansion</li> <li>Partner closely with Customer Success Managers (CSMs) to expand footprint, support renewals, and drive long-term account growth</li> <li>Maintain executive relationships to unlock incremental budget and expansion opportunities over time</li> </ul> <p> </p> <p><strong>Collaboration & Alignment</strong></p> <ul> <li>Work cross-functionally with Marketing, Product, Services, and Customer Success to drive coordinated SMB account strategies</li> <li>Align sales execution with onboarding, delivery, and customer success outcomes to ensure successful deployments and expansion</li> <li>Provide structured feedback from the field to influence product roadmap, messaging, and go-to-market strategy</li> </ul> <p> </p> <p><strong>Customer Engagement</strong></p> <ul> <li>Engage and influence stakeholders across operations, manufacturing, IT, quality, procurement, and executive leadership</li> <li>Lead high-impact discovery sessions, executive presentations, demos, and onsite meetings as required</li> <li>Travel to customer locations to support deal progression, executive alignment, and long- term relationship building</li> </ul> <p> </p> <p><strong>Qualifications</strong> <strong>Required</strong></p> <ul> <li>5+ years of B2B sales experience, preferably SMB </li> <li>Proven ability to close complex, consultative deal</li> <li>Strong outbound prospecting and pipeline generation skills</li> <li>Experience managing inbound leads alongside outbound efforts</li> <li>Self-starter with strong ownership, accountability, and drive</li> <li>Comfortable engaging multiple stakeholders across an organization</li> <li>Ability and willingness to travel to customer sites as needed</li> </ul> <p> </p> <p><strong>Preferred</strong></p> <ul> <li>Experience selling into process manufacturing environments</li> <li>Background in manufacturing, food & beverage, industrial, or operational software</li> <li>Experience partnering with Customer Success for account expansion</li> <li>Familiarity with operational, plant-floor, or compliance-driven use cases</li> </ul> <p> </p> <p><strong>What We Offer</strong></p> <ul> <li>High-impact role with ownership of a EMEA SMB territory</li> <li>Competitive compensation with strong upside for performance</li> <li>Opportunity to sell into mission-critical manufacturing environments</li> <li>Clear career growth path within a scaling sales organization</li> <li>Collaborative, execution-focused culture</li> </ul> <p> </p>